Event Management Software is an all-in-one designed tech that automates all the activities from registering in an event to handling all the event analytics; from creating tickets and sending invites to developing an event app and event websites.
The technological storm has taken a grip over all the prevailing business sectors. Name it and people will somehow bring up the use of technology in their corporations.
For a time, it has been realized that tech is not just limited to social media presence and Microsoft office but it is a collection of innovative systematic ideas. Event Industry is not left behind in incorporating all the latest technoventions to increase the event ROI.
Best Software for Event Management has become an essential integrated part of an event to be successful. According to a research, statistics reveal that “18.42% growth expected in the event management software market between 2018–2022”
Let us first familiarize ourselves with the basics of Event Management Software, what is it and how is it useful for the event planners and organizers.
Event Management System is an all-rounder, quick and convenient solution that helps event profs use paper-free event technology to the fullest. The software covers the services like event ticketing, event registrations, event website, event apps, event marketing and event analytics with an option to customize it according to the customer’s requirements.
According to the definition provided by Wikipedia,
“Event management software is the generic term for a wide range of software products that are used in the management of professional and academic conferences, trade exhibitions, conventions and smaller events”
The few guidelines of choosing the event management software are following;
1. Reaching larger audience:
Event organizers measure their success also taking into consideration how much audience visited the event. Staying on the profitable side of the business is crucial for the organizers.
To accomplish it easily, organizers can leverage the event marketing tool of the software and create campaigns for better audience gathering and engagement.
According to some research conducted, “84% of marketers say that attendee engagement solutions are the biggest trend in maximizing event success.”
Such statistics are a kick-start for the organizers to opt for online event management systems and increase the event reach.
Event organizers must check the reliability of the online event management system along with the reliability of the service provider. Conduct an in-depth research on the company/vendor whose software you’ll be using or are thinking of using.
3. In-hand customized website and app:
To increase event ROI, online event website is the basic need nowadays and to leverage the social media presence of the attendees, the client also opts for an event app.
The best part of providing event website and app is that these are customizable and can be adjusted according to the requirements of the user.
The next point that comes into the mind of event organizers is budget. They must have an average idea of how much they’ll be able to spend on the event-tech part of the upcoming event.
Choose online event management system wisely according to the number of services and the quality of services. Go through the user’s testimonials and comments on how their experience was. Event organizers can also ask for a demo from the tech vendors.
5. Event Networking Platform is an absolute charm:
Event Networking is the ongoing trend in the online event industry and is gearing up at a fast pace.
An integrated networking platform service provided in the event management software is beneficial for the event organizers. Many advantages organizers get by introducing this feature in their events.
6. User-friendly interface:
Every attendee/customer needs an interactive platform which is easy to use and understand. Attendee or the customer isn’t always going to be a technical person so a user-friendly interface which they can use must be preferred.
When you know how handy can this software be why not read a few tips to select the best one!
Here a few basic guidelines that’ll help you all to choose the best feasible event management software solution that’ll suit your needs.
7. Knowing your requirements:
To choose the best event management software solution, first, the event organizers must be clear on their requirements.
What do they need the software for? Is it useful for their event? Or whether they require just a few services like event app or ticketing system? Such questions must be answered first and then the organizer must move on to the next point.
8. Support facilities provision:
By opting for event management software from an event-tech partner, the organizer might face issues while using it or may require the vendor to customize the website with several new changes.
In such conditions, there must be a support provider person who’ll help out the organizer whenever they are struck.
There are many organizations providing online Event Management Software but all of them have some difference. It differs in quality and price to the type of package services they provide and in what sectors they deal with. Choose a solution best for your event purpose and having innovative solutions that the attendees will like.
10. Internet requirements:
Last but not the least, the internet connection required for the Event Software also counts in. In addition to the speed and quality of internet, it must be secured for the transactions to be safe when attendees buy tickets.
As a study suggests, 71% of event tickets are bought online; the transactions of the tickets must be highly secured.
Concluding the blog, I would just like to add, “Event tech is the present change and the future father of successful events.”