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Top 16 Ecommerce Web Design Trends for 2018 Must Adopt

E-commerce sales worldwide accounted for $1.915 trillion in sales up to the end of 2016. It is predicted that e-commerce sales will reach $27 trillion by the year 2020. E-commerce is fulfilling some increasingly diverse roles in the world of online selling and has come a long way since the days when a little known startup called Amazon began selling books over the internet. The sector now encompasses a vast range of services, and virtually every physical product imaginable, from land to automobiles, is now available for purchase from anywhere in the world.

For a long time, e-commerce was something conducted from computers and laptops at home, but increasingly we are now making purchases on the go using cell phones and tablets. The increasingly mobile nature of the e-commerce market is set to be one of its defining features over the next few years with a steady rise in the number of apps available for buying and selling online, as well as an increasing number of web based companies offering mobile friendly versions of their site to encourage more users, regardless of their preferred browsing devices.

While brick and mortar stores continue to account for the majority of money spent in retail, there is a clear trend towards e-commerce giants such as Amazon, and it will be quite some time before e-commerce becomes the dominant force it has the potential to be. In the meantime, however, it is still an integral part of the retail landscape and something that all business owners should be keeping a close eye on. Below are some of the emerging trends within the e-commerce sector, which are proving to be a real boon to businesses that adopt them.

1. Mobile Friendly Design

It’s still possible to find examples online of some of the early e-commerce websites. They are notable for design practices that would make a modern Web Designer Dubai. Cluttered designs which try to throw far too much information at the user from the moment the page loads were one of the main problems. That’s assuming pages loaded neatly. In the pre-broadband days of the internet, pages often loaded in stages, and this perhaps goes some way to explaining the different design priorities. While modern e-commerce sites are very much designed with the smooth user experience in mind, the modest demand of running embedded scripts was an obstacle early web designers had to contend with.

Now that our computers and our internet connections are considerably faster, we can do a lot more under the hood of a website than was previously possible, while having a minimal impact on the user experience. Increasingly, websites are designed with mobile in mind and some neat web design tricks allow for the design of a web page that will load in one configuration on a desktop or laptop, and in another for mobile and tablet. Even sites which also offer an app are increasingly looking to make their browser based offerings mobile friendly.

Mobile Friendly Design

2. Use Templates

Many people assume that using a template is a sign of laziness or, at the very least, a lack of creative vision. However, this is not necessarily the case. After all, there is a good reason that the vast majority of smartphones now feature essentially the same design and layout, minus a few individual tweaks depending on the manufacturer; it’s because those designs work well.

In 2014, Google launched what it dubbed its Material Design motif, which is essentially a template for designing Android applications. As with all things Android, there is plenty of room for customization so using the Material Design motif doesn’t necessarily mean your app will appear identical to others. An increasing number of websites are following the same design principles that Material Design is based on. You should check out the motif for inspiration on designing your own site.

Use Templates

3. More Video Content

Video is an amazing medium for conveying complex information and telling stories in an interactive way. The numbers of videos distributed on the web and watched by internet users are increasing progressively. So, it is no wonder that ecommerce companies are using video elements in their Web Design UAE. In 2018, we will see many ecommerce sites that will include video on product detail pages, landing pages, and even homepage backgrounds.

So, pay close attention to videos as they will be trending in 2018 for sure. You can breathe life into your product detail and landing pages by implementing a full-screen video. Hero videos can work best for your ecommerce homepage and draw the attention of your future customers. Try embedding videos into your ecommerce website to tell your brand story and grab and hold the attention of your website visitors.

More Video Content

4. Full Screen Forms

The three crucial components of web designing-modal, modal box and modal window-are controlled with a script, overlaid on top of content, which leads to an enhanced client cooperation. Modals can be found on a plethora of Ecommerce business sites and have continued to be a successful User Interface since its inception. In 2018, the use of full-screen modals for searching, newsletter subscription, and signup forms is expected to rise. This trend originates from mobile-first web design, as modals claim the greater chunk of accessible screen available on mobile devices.

Full Screen Forms

5. Ingenious Scrolling

Scrolling is an inherent part of the customer buying experience. Everybody scrolls. But in 2018 we can expect a different approach to scrolling where more interaction is introduced and more options to present the product are utilized. More means not only scrolling through longish product descriptions but also showing the product in action, after it’s already bought by the customer.

Ingenious Scrolling

6. CSS Grid Layouts

Grids are one of the most effective forms of design many ecommerce websites are now adopting. They are clean, easy to navigate and utilize the space efficiently. More and more ecommerce websites are adopting this web design trend and incorporating grids to blend into the rest of the layout. It gives designers more control over how an ecommerce website is laid out while utilizing the space across devices and screen sizes. It plays a key role in creating a good user interface while improving the overall Ecommerce Website Design Dubai.

In 2018, it is expected that ecommerce businesses will opt for a CSS grid layout, especially on product classification pages and query item pages. Many web browser platforms such as Chrome, Opera, Safari, and Firefox can support CSS layouts, all thanks to the latest web browser technology.

CSS Grid Layouts

7. Microinteractions

Microinteractions are nothing new; they have been around since Facebook included the Like button. In 2018, it is predicted that more and more ecommerce websites will pay close attention to update their designs with microinteractions. Online retailers will use microinteractions to reward users for completing a specific task, such as subscribing to an Email newsletter, reviewing a product, or adding it to the shopping cart. This empowers Micro-interactions to encourage users to engage and actually interact, helping to form habit loops.


8. Hamburger Menus

Hamburger menus have been used in a variety of websites for many years. It offers a convenient way of hiding and revealing a menu when required, making the sites appear more intuitive and easy to navigate for the user, especially on smaller screens, without cluttering up the available space.

Hamburger menu is denoted by three stacked lines, and the underlying menu is revealed when a user clicks on or taps on the menu icon. It is a convenient and efficient way that can save a lot of space compared to other types of menus displayed within a frame. In 2018, more and more ecommerce websites are poised to use this simple menu type.

Hamburger Menus

9. Mobile Apps over Mobile Sites

In 2018, having a mobile-friendly site alone might not be enough to convince your mobile prospects. Mobile consumers increasingly expect online stores to have mobile apps instead of mobile sites. They do so for a variety of reasons:

Mobile Apps over Mobile Sites

Convenience, speed, and personalization drive consumer preferences toward mobile apps. For your 2018 strategy, it’s worth considering investing in a mobile application to turn more prospects into returning customers.

10. Guided Selling

There are now so many options to choose from when buying online, it’s easy for a customer to get lost in the plethora of choices. That’s why to the rescue comes guided selling an interactive guide that helps customers makes their buying decision.

These interactive questionnaires contain targeted questions that collect customer’s needs. While the customer answers the questions, the guide gives explanations to different options, educating the customer on the possibilities. Based on answers to the questions, the guided selling questionnaire then presents the customers with choices that best suit their needs.

Guided Selling

11. Cinemagraphs

Cinemagraphs are cutting-edge ecommerce trend many websites are using to display their products by using motion graphics. It represents a central point between an animated GIF and a still image. They constitute a photograph, or any other image, where either a small section of the image is animated or the image is superimposed by a chunk of animated text. The unique aesthetics of cinemagraphs have made it very popular as many brands including Coca Cola and Netflix have started using this development in their marketing campaigns. Dubai Web Designers have also incorporated this trend in their designs, and they appear across many websites in unique and striking ways.

Cinemagraphs can be used to narrate stories around your websites, convince visitors to stick around, boost sales and create a great first impression. So, employ them today to amp upyour brand presence and user engagement.


12. Simplicity is Key

A simple, intuitive design can help drive customer engagement and lead to sales. Including white space, building only a few pages for users to navigate through, and including a lot of images are three ways you can prioritize simplicity when designing your website. Avoid text-heavy sections and unnecessary features.

Simplistic design that serves to deliver an intuitive and enjoyable customer experience is very important. Look to avoid adding design features and elements that are unnecessary and detract from usability.

Designers agree that elements or features should always serve a purpose. Adding superfluous aspects to your site can make it seem crowded and distracting. This goes for design features that are trending, like live chat and pop ups. Greenberg said that these elements can be a great addition to a website, and should be implemented by ecommerce businesses that see continued user engagement with these features. If there isn’t continued engagement, it’s better to avoid adding them because they could distract the user.

13. Speed and Security

Speed matters. It matters a lot. According to Kissmetrics, half of the web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. 79% of web shoppers who have trouble with website performance say they won’t return to the site to buy again and around 44% of them would tell a friend if they had a poor experience shopping online.

You can perform a speed test with Google’s Page Speed Tool and find out what can you do in order to make your website load faster.

Speed and Security

Another thing you should think about is the security of your website and of course, your data. Consider acquiring the services of a virtual private network, especially if your website is on a locally based server located at your office. A VPN may also keep you secure and anonymous when you are researching your competition and you don’t want them to know it. As a business owner, even if your ecommerce is only a small one, you will always have to conduct such researches and you will need to keep things private. If you want to learn more about what a virtual private network it and how you can use it on your server you can read this guide published by The Best VPN.

14. Voice Search

In 2018, it is expected that giant ecommerce websites will jump on the voice search technique. Google is already making waves by this cutting-edge search technique and in the months to come, many ecommerce businesses are projected to follow suit, to allow customers a unique and easy way for searching products and exploring information.

Adding the voice search feature on ecommerce websites will make it easier for users to search their desired items without entering long-tail query. This is bound to give users a delightful experience while giving you a great opportunity to increase your sales. If you want to make your ecommerce website intuitive, try incorporating this latest technology to create an amazing shopping experience.

Voice Search

15. Avoid Stock Photos

Using images is a great way to communicate your brand’s style and feel without taking up precious real estate on your website. The key, however, is using great images. Business owners should feature their own photography or curate user content (with user permission, of course) on their site.

Avoid using stock photography as much as possible. Shoot your own stuff, use high-quality images from your actual customers as an option. Product images are so important to e-commerce success. Images can be a major addition to your site, if they’re high quality and are added properly.

16. Personalization and Branding

The more personalized a website the more interactive it feels. Investing in unique styles, fonts, iconography, and visuals, just to name a few, is a known way to make a website appealing. You can pepper your site with branded visuals in header images, backgrounds, forms, and other elements where you interact with your customers. Branding also strengthens your company identity and can reinforce the picture of your business in the minds of your customers.

With 2018 just around the corner, make sure your site responds to the current needs of your customers. As always, before jumping headlong into redesigning your web page, perform a thorough research of your audience and do an A/B testing of any changes you’re willing to introduce, to be sure you’re spending your money on something that will help you earn more in 2018. At InLogic IT Solutions, we can guide your through a redesign painlessly, ensuring you’re investing in solutions that work.

Personalization and Branding

Over to You

Ecommerce businesses are always on the lookout for new technologies and innovative opportunities to gain and retain the attention of their loyal customers. To generate more interest and draw the attention of more and more users, it is advised to adopt the above-cited cutting edge ecommerce website design trends for 2018 to set your ecommerce brand apart. These ecommerce web design trends for 2018 will definitely help ecommerce brands engage more online shoppers, increase sales, and boost ROI.

With the increasing number of people love to do shopping via the internet, ECommerce Creative Applications have gained the admiration of people all over the world. Nowadays, every retail shop is planning to have a website or mobile app. If you’re one of them who are looking for the best E-commerce solution for your business, get in touch with InLogic IT Solutions. Our Ecommerce Web Development Services Dubai offer a great convenience to the retail owners for tracking, analyzing and management of inventory.