- By: Editorial Team
- Posted Date: Wednesday October 25th, 2017
- Tags: Best SEO in Dubai, Digital Marketing Agency Dubai, SEO Agency Dubai, SEO Companies Dubai, SEO Company Dubai, SEO Expert Dubai, SEO in Dubai, SEO Services Dubai, SEO Services UAE, SEO UAE
The Meta description is the foundation of the successful SEO Services UAE. But if you are not aware of it, then it is not at all possible for you to use it rightly in SEO strategy. It is the initial thing that the visitors read in the result of the search. It is also the short summary of the web content or a blog you have on the web page of the site. But you are only allowed to use the limited number of characters to convey your valuable message to the readers. So to catch the viewer’s attention it is important to know that which content is to include in the Meta description.
Introduction to Meta Description
The Meta description in the SEO Services Dubai and in SEO strategies is extremely important. So if you are not aware and familiar with this term and are not experience that how to optimize it in the content then read this article. It is the best thing that is able to generate the best Search results of the website on various search engines.
A Meta description is consisting of 160 characters which are basically the content summary of every web page of the website. You are allowed to edit it by using the Meta description tags. These tags are shown at the below of the titles of the page in the results of search engines like Google.
These Meta tags are different and unique for every web page on the site. These help the visitors to get the accurate idea of the page that what they will get when clicking on the page. The SEO Agency Dubai are recognizable these techniques and using them correctly on the site to make it searchable and rank higher. Google claims that the Meta description of the website is not playing any role in the ranking of the site but to optimize it on site is essential to bring and attract the audience and qualified traffic.
The Meta description is the first thing that is viewed by the users when they are looking for something on the search engines. Before clicking on the desired link this helps them to determine what is in the web page. Then if the summary of the site is more compelling as compared to the competitors on the page, it helps in getting the more visitors rather the other websites are outranking for the keywords.
What are three clear steps?
Here are the few easy steps and tips to follow while writing the Meta description. Follow them and get the more traffic to your site.
1. Use 155 or fewer characters
Now when you know the significance of the Meta description in SEO in Dubai, there are now three easy and basic tips that help in optimizing it rightly. The first thing that you aimed while writing the description of the web page is to keep the limit of 155 characters or less than it.
Technically the limit of the Meta description is 160 characters which are sometimes cut in the result of a search. This cutting of the description is not at all appealing and gives the user competes for an idea about the content so it is good to reduce the limit to 155 or less. This helps them to understand it fully and make them click the link.
If you are worried about the character count they are relaxed because there are plenty of the tools are available online which help you in counting the characters of the description accurately. These help in making and deciding the perfect length for the results.
2. Give accurate idea about content
The other main thing that you must ensure is to give the clear and accurate idea to the valuable users and makes them click on the link to get the precise content and desired information. You can use the extra keywords related to your business in the Meta description. This aids the users to click and get the result they are looking for in search engines. It is one of the best practices of SEO UAE.
3. Do not stuff keywords in Meta description
The Top SEO Companies in Dubai is professionals and has the great experience of writing the Meta descriptions for their clients. But some unprofessional people stuff keywords and throw the words randomly which is not at all readable and acceptable. To get the traffic it is important to make them realize that what they are looking in a search engine are in the main content of the site. To make readers/ users to understand more then use the action-oriented language.
What is action oriented language?
Use the precise wording and accurate keywords in the Meta description as done by the Best SEO Dubai companies. Use the attractive and appealing words that gain the attention of the users and make them click on the link of the site. It is really helpful if it as compelling.
You can use the great adjectives and the appealing words in the description that may attract the visitors and make them click and explore the site. Try to make it unique in addition with convincing. Make the visitors to clearly understand the basic aim of the content and also ensure that their desired information is there. The experience SEO Company UAE practices the right techniques and tools for Meta description creation.
The above mention all the Meta description tips are really important and are also follow up by the SEO Expert Dubai. Pick the valuable things and use them in your description of the site to get more leads. It must include the keywords in it in a beautiful manner so that it is clearly visible to the users. If the Meta description is more related to the users search it is more likely by them and makes them click on the link of the site.
Keep the Meta description limited to 155 characters or less as done by the SEO team of the recognized Digital Marketing Agency Dubai. If the content in the description is fully available it means whatever you want to say is not being cut off and visitors will get a clear idea.