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58 Best Link Building Tools To Boost Your Website Backlinks

In SEO Services UAE, the main focus is on the link building opportunities. The SEO Experts Dubai are trying hard to reach to the webmasters and made it possible to drive as many new links back to the web pages of your website. This all can be done for free. Online you are able to find the plenty of the tools that are ready and can make the process of link building process easier and as well as much faster.

Why Do I Use These Tools Anyway?

So now you might be asking, Link Building sounds pretty simple why do I need a bunch of advanced and potentially expensive tools to do it?

The simple answer is: Because you will never achieve real SEO success without them.

Sure you can build some great links without any of these tools.

But it will take you years of work, countless pieces of content, and more rejections than most people can handle.

By taking advantage of a few simple extensions, softwares, and services, you can build an impressive backlink profile and earn a #1 ranking on Google in record time.

If you put this link building software to use, you will quickly overtake your competitors in the search engines and grow your company to new heights.

So with all of that out of the way Let’s begin!

Below are the lists of 58 best link building tools that are commonly used by the Top SEO Companies in Dubai to increase the traffic.


1. Majestic SEO

It is basically a website browser that assists the users to view the number of sites that are linked to the competitor’s website pages. This tool helps you to recognize the competition level and make you realize that how much it is difficult to beat them in traffic in the SERPs.

This also helps in identifying the new opportunities for the back linking that help to redirect the traffic to the website. The Majestic SEO offers free reports for controlling the site. These programs are linked back to the website. You can access the entire spectrum of the data for the site but for this, you will have to use the paid version.

2. Open Site Explorer

The SEOMoz Open Site Explorer offers the same feature as the Majestic SEO. But as compared to the Majestic SEO you are able to view the more information in this program’s free version. The SEO Company in Dubai are using it to find out the competitor’s site information by just entering into the tool and find out the inbounds links, anchor text and the linking Domains of their sites.

It helps in making the best link building strategy. If you are interested in accessing the more data including the sharing data on social media platforms like Google+, Facebook, and Twitter, then you have to consider the latest paid version of the open site explorer tool.

3. Raven Tools

It is an expensive SEO tool used by the companies that deliver services of SEO in Dubai. The plan starts at the $99 per month. This is because the data that is delivered by the tool gives you are the worthy access of information. In this, you are able to look upon the company link manager programs. It will help you to research the following:

  • Potential link partners
  • Grab webmaster contact information automatically
  • Deliver standard link request messages

You can perform all in the same and easy to navigate window.

4. Ahrefs

The Ahrefs is the Chuck price used for writing the search engine journals. The Search Engine Optimization Dubai are practicing and using this tool to analysis the backlinks. It is capable of providing the unprecedented amount of information to users about the competitor’s site’s inbound links with the ALR ratings of each link. The ALR rating is the measuring of the numbers of visitors who visit the link per month. This tool makes it is easy to prioritize the links perspective more quickly and ensure that the result will be positive and extraordinary brilliant.

5. Link Research Tools

The link building tools are accurately used by the SEO Expert Dubai to identify the potential sites from where you may contact them for the links. The tools help a lot in making the decision that whether you have to focus on the branding links or practice Search Engine Optimization.

Not only has this it also compared your existing profile links with the competitor’s site. And what are the reasons behind the lost rank of the site within the SERPs? The plan of the tools started at the rate of $199 per month. It is not at all the cheap tool but is having the big difference for advanced webmasters that are operating the competitive niches.

6. Moz Pro

SEOMoz PRO is one of the Best SEO Dubai. It is not only about link building despite it is not the complete Search engine optimization management program. It allows the users of the tool to have the advantage of SEOMoz’s industry that is leading the knowledge regarding the on-site optimization practices such as the social media marketing and the link building techniques.

The tool is offered at $99 per month. The price of the tool is competitive with the same programs like the Ahrefs and Raven tools bu8t offers the enough information about the various sites that keep the most of the webmasters busy.

7. MozBar

The MozBar program is used in the SEO Services Dubai. It is offering the free Firefox and Chrome extension to users that display loads of link automatically n the browser window. The main example is that they display the no-follow vs follow highlights, external and internal links and the specific keywords on the toolbar. This helps you out in viewing the link and the keywords that are the target by the competitors of the business you are doing.

8. Ontolo

Just like the Raven tool and the link research tools the Ontolo is also used by the experts of SEO Agency Dubai. It offers their customers a comprehensive suite of the link research tool for the plan starting from the $97 per month. This tool only offers the limited unique features that help in making the client website apart from their competitors.

It includes the automated link prospecting and the enhanced competitor link profiling. It is much them the guess works out of the link building. This tool is the perfect option to strapped for time to analyze a presorted list of the links prospects instead of generating the own.

9. Market Samurai

It is the useful tool used by the Digital Marketing Agency Dubai for searching the keyword. The tools have the few modules that are very much used for the link building activities. The find content module is used to track down the article directories, other web resources, and blogs.

These help in searching the potential link building opportunities. The fee started at $149 for a one time. This option is cheaper that the link building arsenal such as Raven Tools and other numerous link research tools to require a monthly subscription of the programs.

10. Tout

It is not used for the link building procedure at all but used for the email management solution that is used to extract the contact information from the websites to automatically create a new email messages and copy the template messages on the single click. If you are struggling for contacting to the different website partner it is the best tool to turn up the prospecting efforts. The tout is the efficient tool that is really immensely helpful in SEO UAE.

11. BuzzStream

It offers the comprehensive link management system that includes the modules that focus on the searching o the links, prospect relationship management and the backlink analysis and tracking. It is the best program that helps in searching the links that offer the plan at the plans at a price under the $30 per month.  It is the good for the beginners of the webmasters that are looking for the advanced features that are offered by the programs like the Raven Tools, Ontolo or Link Research Tools.

12. WhoLinkstoMe

It is a reporting service that is capable of provides the analytical reports to deal with all of the existing backlinks of the website. The WhoLinkstoMe offers the various subscription levels. The different reports of the programs are generated and are extremely useful for better understanding of the existing site’s backlink profile. It helps in analyzing the potential weak areas that should be corrected to make the business expand.

13. Wordtracker’s Link Builder

It is new in the market and used for the link prospecting program. It is already receiving the accolades due to the Wordtracker’s long-standing and positive reputation for offering the quality products to their patrons. This tool has the ability to identifying and analyzing the link prospects very quickly.

After determining, it sorts the relevant categories links and pursues with the links that are more related to your business. This tool is available at $69 per month and is the cheaper solution for the link finding as compared to the Raven Tools and other higher end tools practiced in the market.

14. Advanced Link Manager

It is the other comprehensive SEO solution tool which delivers the on-site optimization analysis with the link prospecting and the customer relationship management tools. It is delivering the various different levels that are designed for different types of the users which include the SEO professionals UAE, webmasters and much more. Check the specific and the particular policies of the company for the link building program.

15. Amazon’s Mechanical Turk

It is specifically a link building platform and with it, there is a number of micro hiring is done to perform other tasks successfully. It is usually done to automate the link building process using this service. It is useful and is proven the helping procedure to find the related links for the business site.

16. Link Prospector

When it comes to link building, there are many ways to acquire links. No matter what you do or which vertical you are in, in order to rank well you need quality pages hosting your links. That’s where using a tool like Link Prospector can help, it will research and analyze a large amount of data before listing potential link partners. It cuts your search time down considerably. ~Debra Mastaler, Search Engine Land.

If you are looking for a comprehensive and easy to use tool to help you find and organize potential link building opportunities, then look no further.

Link Prospector is one of the most highly acclaimed link building tools on the market.

Looks good, don’t it? IT IS. The tool is simply fantastic when it comes to discovering link opportunities that you never knew you had. ~Scott Dodge

Offering over 16 report types, Link Prospector presents you with a plethora of ways to quickly find and take advantage of link building opportunities.

From guest posts to PR to forum discussions, it’s all here and yours for the taking.

17. Rmoov

If you need to find ways to quickly remove and eliminate old backlinks that are no hurting your Google ranking, then Rmoov is the tool for the job.

With Rmoov you can quickly contact webmasters of any given website with a request to remove bad links from several URLs.

Rmoov is free for basic members and instantly gives you access to the tools you need to ensure the highest level of quality for your link profile.

18. Cognitive SEO

Cognitive SEO is the authority tool to help you quickly and easily find the weaknesses and holes in your backlink campaign.

It analyzes your link profile to find unnatural links that might be incurring penalties and gives you the tools you need to quickly remedy the situation.

CognitiveSEO combines the best link data with some great innovations, creating a truly ambitious and elaborate SEO Technology. Well done! ~Dixon Jones, Marketing Director at Majestic SEO

With a wide variety of tools that allow you to audit, analyze, and track your backlink performance, Cognitiveseo is one of the leading tools on the market.

The cognitiveSEO toolset is a great toolset for any savvy SEO. A lot of great features and tools for a reasonable pricing. Just take the tools for a spin! ~Marcus Tandler, Online Marketing Expert Dubai

19. Ninja Outreach

Ninja Outreach is one of the newer tools on this list.

However, don’t mistake its lack of time on the market with a lack of power.

I have been using Ninja Outreach for over 2 months now and after tweaking my campaigns, I have made 2 sales with a total of $4400 in revenue. I have 4 other companies requesting more information. Needless to say, Ninja Outreach is a great tool for outreach & lead generation. 2 thumbs up! ~Yasir Khan, Founder/CEO of Reputation Enhancer

Ninja Outreach is a phenomenal tool for compiling lists of prospects for different link building campaigns and then automating the necessary outreach.

With over 5 million influencers in their database, Ninja Outreach makes it a breeze to find, contact, and sell key industry influencers on your content.

I’ve been doing SEO for over five years and Ninja Outreach is the best tool I’ve used to manage outreach campaigns across hundreds of websites and multiple projects. Their contact info collection tool alone saves me countless hours each month. ~Ryan O’Connor

20. Group High

Whenever one link building tool is powerful enough to garner the attention of industry leaders like Neil Patel, Jay Baer, and Debbie Williams, it is typically a good idea to pause and take notes.

Group High is the quintessential influencer marketing tool.

GroupHigh has helped us quickly identify bloggers, writers and media outlets that may not have been on our radar before, even after time- consuming research. I can find in 10 minutes what used to take hours. ~Debbie Williams, Chief Content Officer at Sprout Content

It allows you to quickly connect with influencers, grow your relationship by providing valuable content, and then manage those relationships All on autopilot.

If you want a tool to take your influencer marketing from good to great then Group High is your go to tool.

While it might come with a hefty price tag, it is well worth the investment and will give you the edge you need to achieve success.

I very much recommend agencies get a GroupHigh software license to help find bloggers and manage relationships with them. ~Jay Baer, Convince and Convert Speaker

21. URL Profiler

If you are looking for the easiest way to quickly audit your links, content, and social data, then I strongly recommend that you check out the tool URL Profiler.

I can’t remember what my life was like before URL Profiler came along, but I knew I was on to a good thing when I turned up to an internal client meeting with more data than our Head of SEO ~Craig Bradshaw, Head Creative at Mediaworks

It provides you with link and social sharing metrics, tools to build your content inventory, and a comprehensive audit of unnatural backlinks.

URL Profiler makes it easy to extract and compile the data you need to optimize your link building campaign in a matter of minutes.

22. Scrapebox

Dubbed the Swiss Army Knife of SEO, Scrapebox comes equipped with a vast array of tools.

Don’t be fooled by its simplicity: ScrapeBox is very powerful. You can easily streamline dozens of monotonous white hat link building processes with this tool. In fact, many white hat SEO agencies consider the software one of their secret weapons. ~Neil Patel CEO,

From its Search Engine Harvester, Keyword Harvester, Comment Poster, and Link Checker, Scrapebox really is your all-in-one SEO tool.

Scrapebox is inarguably one of the most important SEO tools ever. It has a lot of useful features that almost every serious SEO needs. ~SEOoptimizers

With its premium features and plugins starting at $20 a month for a lifetime license, Scrapebox allows you to customize your user experience to get all the tools you need and none of the ones that you don’t.

23. Broken Link Builder

By simply typing in a keyword or phrase, Broken Link Builder will quickly hunt down dozens, if not hundreds, of broken links that provide you with excellent link building opportunities.

This simple but powerful tools allow you to safely grow your link profile and find the low hanging fruit of the internet that are ripe for the picking.

Broken Link Builder simplifies content creation and outreach allowing you to minimize the amount of time that you spend on link building activities and maximize the profit.

24. Whitespark

Whitespark is one of the premier SEO and link building tools for local SMBs.

If you are looking to build local links, Whitespark scours the local web to find the best link building opportunities that are congruent with your company and location.

And Whitespark does more than just help you build backlinks.

It also enables you to gather client testimonials, maximize your local reputation and social proof, and audit your list of current citations to optimize your search engine presence.

With services starting around $27/month, Whitespark gives you some incredible bang for your buck and should definitely be on your radar.

25. Google Webmaster Tools

While this particular tool might not be what first comes to mind when you hear the phrase link building, Google Webmaster Tools has provided countless SEOs and entrepreneurs with the data and insights they needed to take their campaigns to the next level.

Although not necessarily within the tools for your offsite link building campaigns, it has to be one of the main tools I use day-to-day. A lot of my time, especially within the last few months, has been focussing on identifying measurable backlink data. Therefore utilising the ability to download discovered backlinks over the last few years is incredibly useful. Especially when conducting backlink audits for new and potential clients. ~Darren Paterson, Query Click

Unlike most of the tools on this list, Webmaster Tools is completely free, and is owned and operated by the very people whose search engine you are most likely trying to rank on.

Google’s Webmaster Tools helps you track analytics to your site, receive the support you need, and it also provides you with in depth courses and guides to make your website search engine friendly.

If you haven’t already setup your account, go ahead and get that taken care of in another tab.

I will be here with the remaining tools when you get back.


26. Followerwonk

Yet another great tool from the folks over at Moz, Followerwonk is a slightly less conventional link building tool.

That is to say that it is not really a link building tool at all.

Followerwonk allows you to analyze and track your Twitter followers, compare users, and search bios.

And while its link building applications might not be immediately obvious, you need to remember that link building is really relationship building.

With Followerwonk, you have the power to find amazing link building opportunities that are lying dormant inside your Twitter account.

If you notice that a specific influencer is following you, or notice that a few of your followers have created blogs that are starting to blow up, you can easily leverage your existing relationship with these individuals to earn high quality links.

27. Link Miner

Link Miner integrates Majestic SEO with Point Blank SEO’s Chrome extension to make sourcing and generating backlink counts a breeze.

This is an excellent tool that I highly recommend to anyone who is serious about taking their prospecting efforts to the next level! ~David Farkas

Link Miner allows you to instantly check pages to find broken links.

But this is nothing new…

Where Link Miner really shines is in it’s ability to dive even more deeply into the links in question.

With the click of a button, you can instantly find the total link count, referring domains, and the URL’s top 5 links.

28. Muck Rack

Muck Rack is one of the industry’s leading tools for finding and contacting relevant bloggers and journalists.

This tool will help you discover and contact the highest quality bloggers and journalists in your niche and make sure that your content is part of their conversation.

Whether you are looking to improve PR, or simply increase the number of links back to your content MuckRack is the tool for the job.

We depend on Muck Rack, especially the alerts, to make sure we are a part of conversations with journalists.~ Christina DiRusso, Director Communications, BuzzFeed

29. Pitch Box

Pitch Box is an all in one platform for influencer outreach and content marketing.

It allows you to find publishers, bloggers, and marketers in record time, and then send personalized outreach and follow up.

Unlike many outreach platforms that are clunky and confusing, Pitchbox is a breeze to use. ~Brian Dean, Backlinko

But it doesn’t stop there.

Pitch Box also provides analytics services that help you track and manage the performance of your outreach campaigns so that you can tweak your strategy until you are operating at the highest levels of efficiency.

While the service is a little pricey (coming in at $195/month for the basic package) it provides you with all of the tools you need to level up your influencer outreach and content marketing almost overnight.

30. Linkassistant

Linkassistant is one of the most powerful tools on this list.

It is your one stop shop for back link outreach.

You start by selecting your preferred method of prospecting (guest posting, directories, etc.) and then Linkassistant compiles a comprehensive list of high quality prospects and insights into each of those prospects in a matter of minutes.

LinkAssistant does everything I have been doing by hand for years. It finds link prospects from all over the internet, even in the forums that I would never find myself. And it does it in seconds. Incredible time-saver. ~Michael Anderson, SEO at Effective SEO

Then, you can contact these prospects from within the app and check on the status of your links once they are live.

To top it all off, Linkassistant also provides you with customized link building reports that will help you analyze your progress and plug any holes in your strategy.

It also comes with a free (no credit card required) trial so that you can take the software for a test drive before making your purchase decision.

31. BuzzSumo

I almost didn’t include BuzzSumo on this list.

And not because it isn’t a phenomenal tool (which it is) but rather because nearly everyone in the world of online business and SEO is already using it.

Founded by Noah Kagan in 2012, Buzzsumo has seen a meteoric rise in the past 5 years, quickly growing into one of the most widely used and highly acclaimed SEO tools in the world.

BuzzSumo has to be the most important tool that I use for my content marketing and SEO campaigns. The ability to quickly identify what content is working well in an industry and who the major influencers are. For me, no tool comes close to providing the kind of insight that BuzzSumo gives. ~Matthew Barby, Digital Marketing Expert, Hubspot

Buzzsumo allows you to quickly gain fantastic insights into industry trends and popular content so that you can create the most linkable and shareable content possible.

It gives you all the insights you need to figure out what the leaders in your industry are doing so that you can create a comprehensive content marketing and link building strategy based on data not conjecture.

If you haven’t already given it a go, I highly recommend that you try it out today!

You will not be disappointed.

I love the ease of use and the immediate value I get from using the product. I can search for terms/phrases and quickly identify content that’s performing well in a niche or with an audience. Likewise, I love how visually simple and compelling BuzzSumo’s data displays. ~Rand Fishkin Founder,

32. SEMRush

SEMrush is positioned as your All-in-one SEO toolkit.

And no statement could be more accurate.

SEMrush not only helps you perform day-to-day tasks, but also provides in-depth analysis that is very clear and can be easily incorporated into your digital marketing strategy and significantly improve your performance. ~Umit Yilmaz, SEO Engineer at

SEMrush comes with more tools, bells, and whistles than you can shake a stick at.

And not just for link building.

I mean, sure, its content and PR tools allow you to monitor mentions, track industry trends, and perform backlink audits and analysis.

But this is just the tip of the iceberg.

With SEMrush we are able to identify opportunities and react to them in less time by having a trusted source of data that is extremely easy for the whole team to access. ~Kenyon Manu, Director of Search at

SEMrush also allows you to complete technical SEO audits, paid traffic analysis, and generate content trend summaries.

Considering the sheer volume of tools at your disposal, the $99/month price tag is almost laughable.

And with a money back guarantee, you really have nothing to lose.

33. SEOQuake

SeoQuake is a simple and free to use SEO extension that comes with a wide array of tools.

It allows you to rapidly conduct on page SEO audits, examine internal and external links, compare domains in real time, and then export all of the data you have gathered into an easy to read file.

With the comprehensive data provided by this tool, you can quickly create an epic link building strategy and continually refine that strategy based on new data.

34. SEO Spyglass

SEO Spyglass is one of the best tools for monitoring, analyzing, and comparing backlinks to ensure that you can create an effective, penalty-proof, link building strategy.

It allows you to find all backlinks pointing to your site, reverse engineer your competitor’s links, and get an in-depth analysis of backlink factors.

We purchased SEO Spyglass just over a month ago, and were shocked to see how quickly we started experiencing results. Its suggestions have enabled us to double our website traffic all simply from our executing SEO SpyGlass recommendations. Following SEO Spyglass’s recommendations allowed us to pay for the cost of the license long before a month had even passed! ~Jason Collier, CertFX Certification Practice Tests

With both free and paid options, SEO Spyglass is a no brainer for your link building strategy.

35. Link Detox

With the constant updates to Google’s search algorithms, you never know when a previous link building strategy will incur penalties and damage your website’s authority.

Link Detox is the remedy to this problem.

It provides an in-depth audit and analysis of your current link profile to help you mitigate the risks from Google’s Panda updates, and ensure that you can maximize your ranking while minimizing your risk.

With the help of Link Detox and Link Detox Boost, we have removed at OLAMobile, a Google Manual Penalty in just 14 days. Amazing! LRT It’s a set of tools, that any professional SEO need to possess in his day-to-day toolbox set. ~Eugen Platon Head of Search at OLA Mobile

36. Fresh Link Finder

Fresh Link Finder is a great tool for aggregating all pertinent backlink data into one, easy to access location.

This tool will help you keep tabs on back links as they arise and allow you to quickly find new opportunities for prospecting based on your current link profile.

This will allow you to create a more informed and detailed link building strategy based on what has already worked in the past.

Fresh Link Finder gives you a one month free trial and plans start at $49/month.

37. LinkOdy

LinkOdy eliminates the need to manually track backlinks, and provides you with a simple and automated way to keep tabs on your link profile.

Without a doubt, Linkody is the best backlink software on the market today. ~Pete Duffy, SEO Agency Owner

They provide link notifications, a link disavow tool, Moz data, link analytics and much more.

Their affordable plans start at only $10 a month and give you all of the tools that you would expect from premium grade software.


38. Linkstant

If you want to find data on new links instantly, then Linkstant is the tool for the job.

While you can easily track data on your backlinks over the course of days or months with more traditional services like search engine reports and analytics logs, Linkstant offers one of the only instant link reporting softwares on the market.

With Linkstant you will be able to immediately contact linking websites to correct information, determine which content is generating buzz on social media, and reply to user reviews (positive or negative) as they arise.

39. LinkNabber

LinkNabber is one of the most effective free tools on the market to quickly find and take advantage of free link building opportunities.

While many of the tools mentioned in this article are more proficient at accomplishing Link Nabber’s goals, almost all of them come with a premium price tag.

With LinkNabber’s free software you can quickly, create, submit, and track links back to your website.

Even though it might not come with all of the bells and whistles of some other tools on this list, for the cash-strapped entrepreneur, this is a fantastic place to start.

40. Microsite Mastrs

The most important part of any link building campaign is simple Results.

It doesn’t matter how many backlinks you get or how many authority websites are sending traffic to your content, if you are not getting the results that you want, then you are wasting your time.

With Micro Site Masters, you can easily keep tabs on results to ensure that all of your effort is being spent in the right ways.

They provide comprehensive data, breaking down everything you need to know in an easy-to-understand report that will help you analyze, pivot, and optimize your link building campaigns almost overnight.

You really only need to know the single most important difference between this service and the competition: IT ACTUALLY WORKS. EVERY. SINGLE. DAY. I am happy that I’ve finally found a system that has not once gone down. It’s about time. Thanks guys for making it happen! ~Mike Roberto

41. SE Ranking

SE Ranking is the main competitor to SEMrush, and a quick look at their website makes it easy to see why this is an SEO Tool battle royale.

At around $89 for their most popular service, SE Ranking is the all-in-one SEO tool to help you take your search engine game to the next level.

While SE Ranking comes with comprehensive backlink monitoring and tracking tools, these are just the icing on the proverbial cake.

With accurate rank tracking, competitor analysis, and deep website audits, SE Ranking comes with more tools than most SEOs know what to do with.

If you are looking for an all in one tool to upgrade your SEO game, the SE Ranking might just be for you.

42. SEO Site Checkup

While SEO Site Checkup comes with all of the bells and whistles of tools like SEMrush and the previously mentioned SEranking, it’s backlink tool is what really makes it stand out.

Not only does SEO Site Checkup allow you to easily monitor and analyze your backlink profile, but it also analyzes and aggregates the data, radically simplifying the process for you and your team.

It allows you to see backlinks in order of importance, examine the quality of your backlinks, and export your backlink reports into a separate file that you can use to track their performance over time.

43. SERPS is one of the most widely used SEO tools on the market.

They provide you with a plethora of tools to optimize your search engine performance and maximize your link building efforts.

With a rank index chart, google analytics integration, keyword tagging, bulk rank checker, and a backlink explorer, has all of the tools that you need and more.

If you are in SEO and don’t use SERPs, you are not doing it right”~ Ian St. Clair, Clicks and Clients

44. Seoptimer

Seoptimer is a fantastic free to use tool that analyzes your website and gives you a comprehensive grade and suggestions based on their findings.

If you want a quick and simple tool that will allow you to determine how your website is performing (and whether or not your link building strategy is working) then Seoptimer is your way to go.

45. Serpstat

Serpstat comes filled to the brim with excellent SEO tools and capabilities.

The most notable (for our purposes) is their Backlink Analysis feature.

Serpstat allows you to quickly analyze referring domains, see your backlink history from the past 2 years, and analyze your competitor’s strategy to so that you can optimize your own.

With plans starting at only $19/month Serpstat is a great way to get your feet wet without spending your entire marketing budget.

46. Rank Trackr

If you want an easy way to track your rank and determine the success of your various link building campaigns, then rank trackr is your ticket to success.

Rank Trackr provides you with all of the statistically significant data that you need and none of the fluff that you don’t.

With everything from white label support, competitive analysis, and advanced filtering, Rank Trackr makes monitoring your link building campaigns easy.

47. Your Outreach

Your Outreach is an easy to use tool that will help you automate influencer outreach.

Your Outreach helps you build backlinks and grow your authority without wasting time or money.

YourOutreach has enabled us to streamline our processes, become more efficient and ultimately build more links! Highly recommended! ~Tom Shurville, CEO, Distinctly

They provide you with customized services to help you automate influencer outreach and optimize your outreach to maximize response rate, With an incredible free service and basic plans starting at around $40 a month, YO is a great first step if you want to take your link building to the next level.

48. Mailshake

Cold email outreach is a historically challenging task.

With so many people vying for influencer’s attention, it is hard to stand out from the crowd and achieve success with “cold” leads.

Mailshake solves this problem once and for all.

Mailshake is freaking awesome. At Paperform, celebrating users as individuals is core to our brand, and Mailshake empowered us to continue to engage personally despite rapid growth. Highly recommend.” ~Diony McPherson, Paperform

They provide you with proven templates for everything from guest posts to content promotion to PR.

They then help you to automate follow up and meticulously track your progress in real time.

At only $9/month, Mailshake is an absolute steal for the budding link builder and it will provide you with all of the tools you need at a price that cannot be beat.

49. Haro

HARO or Help a Reporter out is one of the premier places to connect journalists and expert sources.

It distributes over 50,000 journalist queries each year it allows you to easily source topics that are relevant to your industry and so that you can minimize the time required to source new content.

And best of all, it’s totally free.

50. Authority Spy

Authority Spy aggregates content and information from across the web to help you seamlessly connect with influencers, top bloggers, and industry experts in record time.

With Authority Spy’s software, you will be able to easily create projects and content relevant to your industry’s leaders and then complete outreach for the project in record time.

The platinum level product costs only $17 a month with a one time activation fee of $47, making it a steal for your influencer marketing campaign.

51. Dibz

Dibz is a link prospecting tool that simplifies your workflow and helps you optimize every minute you spend on your link outreach.

With a useful spam filter, content prioritization, and Pitchbox integration, Dibz helps you get your prospect list built and optimized as quickly as possible, allowing you to focus on outreach and other high level tasks.

Plans start at $69/month and go up to $369/month for the enterprise plan meaning that you can tailor your subscription to fit your needs.

52. Traackr

Traackr allows you to create a list of influential individuals and work your way through the outreach and conversion process of your link building campaign.

Its easy to use interface gives you the ability to build and leverage large lists so that you can, as they say, Influence the Influencers.

Their unique algorithm completely removes vanity metrics to ensure that you are only connecting with people who have real reach and influence.

And most importantly, Traakr makes it easy to, well track the results to ensure that you are only doing what works.

53. Epic Beat

Created by Epictions, Epic Beat is a great content research tool that makes white hat link building a breeze.

It gives you easy to understand insights about the most pertinent content in your industry including the number of shares per post and average number of comments.

One of my favorite parts of this tool is that it allows you to do keyword based influencer research to figure out which influencer and sharing similar content and which platforms they are using to distribute it.

Epic Beat offers a free version as well as premium versions costing $490 and $1990 a year so that you can select the service level that is right for your company.

54. Alexa

Alexa by Amazon is a great tool to build a comprehensive content marketing and link building campaign based on what works.

With their Competitive Intelligence Tools package starting at only $49/month, Alexa provides a cheaper alternative to some of the more popular (and more expensive) competitive research softwares mentioned in this article.

And, if you are willing to upgrade to their premium package including a few extra SEO tools, Alexa can really pack a powerful punch for your SEO efforts.

It is wonderful that the site audit is very actionable. We check site audits monthly, and return to its checklist at least twice a week to check off items that need attention.” ~Girish Redekar, Co-Founder, Recruiterbox

55. SEO Tools for Excel

One of the greatest struggles that you will face on your journey to grow a successful SEO agency, (or simply streamline your own SEO efforts) is organization.

While this might not be a link building tool in the traditional sense, SEO Tools for Excel allows you to pull metrics directly into Excel files so that you can quickly analyze and aggregate data from multiple campaigns and websites.

With Google Analytics and Majestic SEO integration, SEO Tools for Excel is a must have for the modern SEOs toolbox.

56. is a simple but powerful tool that allows you to create a batch file of links that you want to disavow and upload it to the Google Search Console.

While this might seem almost too simple to some of you, with the constant changes to Google’s algorithms, especially the Panda Update, this task has become more important now than ever before.

And makes it as easy as 1, 2, 3.

57. Market Samurai

While Market Samurai is normally viewed as a keyword research tool, it does have a few specific features that make it useful for link building.

It’s find content module allows you to track down articles, directories, and blogs to quickly find great link building opportunities.

And while many of the other tools on this list are much more effective at this job, Market Samurai charges a nominal one-time fee of $149, making it much cheaper than its alternatives.

58. OutreachMama

Can you say shameless self promotion?

While OutreachMama might not be a link building tool in the traditional sense, our elite level services provide you with everything you need to plan, execute, and track an effective link building campaign.

We help you secure links from some of the biggest and most authoritative sites on the web without any of the financial downsides.

After a brief talk, we will make recommendations to help you figure out which websites you should target for your outreach campaign and then we do all the heavy lifting for you.

From outreach to content creation to backlink analysis, we help you improve your ranking, grow your audience, and increase your revenue in record time.

You can check out our awesome list of services here, or find the answer to any questions that you might have at our FAQ.

Favourite Link Building Tools (as voted by 55 experts!)

  1. BuzzStream 18 votes
  2. Ahrefs 15 votes
  3. Majestic SEO & Open Site Explorer tied with 12 votes
  4. Google Search & Google Webmaster Tools tied with 9 votes
  5. Followerwonk & Link Prospector tied with 5 votes


So, there you go

The comprehensive list of the best link building tools and services on the market.

I know that the sheer volume of tools might feel a little overwhelming.

But every tool was included on this list for a reason and you can’t go wrong with any of them.

So if something strikes your interest, try it out, analyze the results, and then make a decision.

Give it a shot and let me know what you think!

If you have any other questions or want to recommend a tool that I missed, let me know in the comments below.


If you could only use 3 SEO tools for your link building campaigns which 3 would you choose?